October Webinar: So You Want to Go Solo?

Join us October 24, 11AM PT/2PM to explore the many nuts and bolts of building a business, beyond the work of securing clients.

Whether consulting and freelancing is your main gig or a side gig, you've probably invested a lot of thought, energy, and learning into sales & marketing...getting and keeping clients. And rightfully so. But there are lots of other issues around the freelance lifestyle That may take you by surprise or even eventually take you out of pursuing your business.

Whether solo'ing is for now or forever, let’s discuss everything you may not think to ask, like:

-Nuts & bolts: Like finances, taxes, and corporate structure
-Mindset matters: From building backup plans to dealing with the inherent uncertainty of solopreneurship
-Managing services like they're products: Leaning into experimentation and learning the difference between "side quests" and mere distraction.

Optionality co-founder Elisa Camahort Page will moderate a discussion with fellow co-founder Jory Des Jardins, a successful fractional exec, Brandi Riley, a Creative amid career exploration and sharing that journey, and John Paller, founder of Opolis, an employment ecosystem for independent workers.

Bring your questions and your notebook!

About the speakers

Brandi Riley: Brandi is a writer focusing on tech, wellness, and personal development.  Brandi has contributed hundreds of articles about motherhood to outlets like BabyCenter, Parents.com, Scary Mommy, and Essence. Over the last few years, Brandi has expanded her focus to include equity, innovation, and thoughtful policy-making to ensure emerging technologies reflect the diversity of their users. Brandi is a Creative who has toggled between full-time, part-time, and self-employment, often having all three going simultaneously.

John Paller: With two decades of experience in talent acquisition, HR, and employment, John Paller is a seasoned technology entrepreneur. He brings his wealth of expertise to Opolis, the cutting-edge employment ecosystem he founded for independent workers. As the Executive Steward of Opolis, John spearheads vision, strategy, and domain expertise while also leading fundraising, investor relations, and community outreach. Additionally, John is the mastermind behind the ETHDenver Hackathon, the world's largest Ethereum-based hackathon, which has attracted over 50k participants from around the globe. Recognized for his contributions to business, John was named one of Denver's "Forty Under 40" by the Denver Business Journal in 2014.

Jory Des Jardins: Jory is the co-founder of Optionality and was co-founder and President of BlogHer Inc. She is a fractional executive, board member, and angel investor who has advised dozens of startups in go-to-market, scale, and exit stages and on emerging marketplaces such as VR/AR/MR, privacy tech, AI, and Web 3.

Optionality co-founder Elisa Camahort Page will moderate the discussion…and integrate your questions!