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Elisa reading through your questions I'm seeing so many parallels to when blogging/digital influence was taking off, and creators were forging real best practices around platform building. Some even dared to called their practice a business. One parallel I'm seeing out of the gate: There's still some work to be done in terms of formalizing best practices and generating an overarching understanding of what it means, on both the worker and hiring side, to engage in fractional work. There were some questionable practices back then--pay-per-post, for example; or sending people free stuff in exchange for a writeup--that were in some cases literally outlawed. Similarly I want to see best practices formalized around paid time off, structuring fractional work, prorating vs eliminating benefits, and offering stock/equity to fractional workers. Can't wait to talk more about this.

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